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Valentry

Insurance CRM, workflow and AI

Run your brokerage from one connected system.

Valentry brings CRM, cases, documents, renewals, compliance, reporting and AI-assisted policy analysis into one purpose-built workspace for insurance brokerages.
  • Seven days free, R0 today
  • Client data hosted in South Africa
  • Human-reviewed AI
  • Client 360
  • Case management
  • Renewal control
  • FAIS & FICA visibility
  • Document vault
  • Reporting
  • AI policy analysis
  • Client portal
  • Valentry Sign
  • Commission control

Screens from the Valentry console with generated test data.

What changes

Less searching. More certainty. Better client service.

Know what requires attention, who owns it, what evidence exists and what should happen next.

See the next action.

Urgent cases, approaching renewals, unread messages and compliance gaps rise into one clear command view.

OutcomeFewer missed handovers and silent delays

Run one operating rhythm.

Sales, servicing, advice, documents and reporting stay attached to the same client and case history.

OutcomeLess retyping and fewer disconnected tools

Prove what happened.

Versioned analyses, reviewer decisions, document history and audit events keep the advice trail visible.

OutcomeStronger control in a regulated environment

Inside the console

The screens your team works from all day.

Every client, policy and renewal sits on one record. Every screen answers what is due, who owns it and what proves it was done.

Client 360

Contact details, every policy in force, premiums, next renewal and compliance status on one page. Start a case, send an email or pull a report without leaving it.

yourbrokerage.valentry.co.za/clients
A Client 360 page for a body corporate: compliance banner, monthly premium, policies in force, contact details and portfolio.

Renewals, most urgent first

Overdue cover sits at the top, in days, not dates. Then the next 30 days, with enough lead time to requote and get an instruction back.

yourbrokerage.valentry.co.za/renewals
The renewals queue: overdue renewals first, then renewals due within 30 days, with policy number, client, insurer and premium.

Compliance across the whole book

FICA, POPIA, FAIS documents and onboarding, counted per client at their worst area. The files a compliance officer needs next, not a wall of red.

yourbrokerage.valentry.co.za/compliance
The compliance overview: clients not assessed, failed, action due and compliant, then progress by area for FICA, POPIA, FAIS documents and onboarding.
  1. Honest starting point

    An imported book shows as not assessed, not failed. The backlog is visible without false alarms.

  2. Exposure first

    Failed checks, lapsed reviews and confirmed screening hits carry live regulatory risk and say so.

  3. Progress by area

    Each area shows how far the book has moved, what is overdue and what has not been looked at.

The operating problem

Brokerages do not need another contact database.

They need a system that understands policies, service lines, renewals, advice files, client documents, provider follow-ups and the human judgement behind every recommendation.

  1. Work hides in inboxes.

    Client requests, attachments and provider replies lose context as they move between people.

  2. Compliance becomes a chase.

    FICA, FAIS and supporting evidence are difficult to see at client, policy and case level.

  3. Renewals arrive too late.

    Teams react to dates instead of managing a visible 30, 60 and 90-day pipeline.

  4. Reports start from scratch.

    Management decisions slow down when operational data cannot be filtered into useful views.

Built around the reality of brokerage work.

Pressure-checked by more than twenty brokers and organised around insurance terminology, multi-line client relationships and real servicing pressure, not generic CRM labels.
Broker contributors
20+
Workflow feedback has shaped how cases, policy data, compliance, handovers and service queues are presented.
Governed client record
1
Every policy, case, document, renewal, communication and analysis can connect back to the same client truth.
Line by design
Multi
Life, investments, medical aid, gap, funeral and short-term workflows can live together without losing context.

Inside the platform

Every workspace a brokerage needs. Connected.

From the daily command view to practice operations, client service, directories and configurable workflows.

The command view for the day ahead.

Start with what matters now: urgent compliance items, upcoming meetings, open cases, connected messages and the diary that ties them together.

12Items requiring attention, illustrative

  • Dashboard

    Urgent FICA and FAIS items, open work, renewals and operational signals.

  • Mailbox

    Connected Outlook or Google email with client and case context.

  • Diary

    Meetings, open cases, queries, reminders and calendar events in one view.

  • Notifications

    Action-focused alerts with ownership, urgency and a direct route into the work.

One operating rhythm

From first entry to final proof.

Ownership, status, documents, analysis and approvals stay together instead of breaking apart between systems.
  1. 1

    Capture

    Lead, email, referral or service request enters once.

  2. 2

    Classify

    Product, service line, urgency and documents are identified.

  3. 3

    Assign

    The right adviser, administrator or reviewer owns the next action.

  4. 4

    Act

    Tasks, messages, documents and provider follow-ups stay on the case.

  5. 5

    Review

    Advice and AI-assisted findings remain subject to human approval.

  6. 6

    Prove

    Versions, decisions and final reports remain attached and auditable.

How onboarding works

From sign-up to your own console.

  1. Sign up

    Your brokerage, your own details as its owner, and the address you want.

  2. Verify your email

    Open the link we send to confirm the address is yours.

  3. We review

    Valentry holds regulated client data, so every brokerage is checked before it goes live.

  4. Set up your console

    Eleven short questions: name, logo, colour, lines, team, reminders. It builds as you answer.

  5. Seven days free

    Choose a plan and add a card. R0 today. Cancel before day 7 and nothing is charged.

Set-up · about 3 minutesThe set-up wizard
Set-up question 5 of 11, Which lines do you write: Personal lines, Commercial and Life and risk selected.
Set-up question 4 of 11, Choose your colour: preset swatches with one selected, and a custom colour field.
The build list after set-up: branding applied, product lines added and the Zoho CRM import prepared.
One question per screenSkip anything optionalAnswers save as you go

Valentry AI

Structured analysis. Not a loose chat box.

Policy schedules, wording, endorsements and supporting documents move through a governed analysis workflow that surfaces missing cover, exclusions, conditions, warranties, risk observations and recommendations.

AI assists. People remain accountable.

No client-facing recommendation should become final without adviser or reviewer control.

  1. 1

    Create the case

    Select the workflow, capture context and collect the required documents.

    Guided intake
  2. 2

    Read the documents

    Classify and process schedules, wording, quotations and supporting evidence.

    Visible progress
  3. 3

    Surface the risk

    Identify gaps, exclusions, warranties, missing information and underinsurance concerns.

    Structured output
  4. 4

    Review the advice

    Approve, reject, request information or record corrections and quality notes.

    Human decision
  5. 5

    Lock the report

    Tie the final client-ready report to the exact analysis version used.

    Traceable proof

The Valentry layer

Add-ons that compound the value of the core.

The system of record becomes a system that assists, automates, signs and trains, all through the same governed client record.

Valentry AI Automation

Connect routine information flow to the CRM so the team starts with context, not admin.

  • Mailbox and attachment intake
  • Client and policy matching
  • Case and task routing

Valentry Chatbot

A tenant-aware financial-services assistant that can answer from approved practice and product context.

  • Reference-backed answers
  • Broker research support
  • Credit-based usage model

Valentry Sign

Keep review, signature status and final documents visible inside the same client and case journey.

  • In-workflow signing
  • Status and reminders
  • Signed-file attachment

Valentry Train

Bring product knowledge, sales coaching and practice learning into the system where people work.

  • Product-line modules
  • Sales and service training
  • Trackable learning paths

Trust & governance

Designed for work where evidence matters.

Access, versioning, human review and auditability are product requirements, not decorations added after the workflow is built.
  • Role and organisation boundaries

    Users should see only the cases and data their role, organisation or assignment permits.

  • Immutable analysis history

    New completed analyses create new versions rather than silently overwriting previous work.

  • Human-reviewed AI

    Reviewers can approve, reject, request information and keep decisions attached to the relevant version.

  • Secure report access

    Report availability, ownership and permissions remain tied to the correct case and user.

360°
Client, policy, case, document and activity context in one record.
4
Role families for users, reviewers, organisation administrators and platform administrators.
No certification theatre.
Security and compliance controls are built into the workflow, with deployment-specific commitments confirmed in the implementation agreement.

A sensible switch

Move with clarity, not disruption.

Implementation starts with how your practice actually works, then maps data, roles and workflows before teams are expected to change behaviour.
  1. 1Discover

    Map the practice.

    Understand product lines, team roles, service queues, current systems and the biggest points of friction.

  2. 2Design

    Configure the operating model.

    Agree modules, workflows, fields, permissions, templates, notifications and reporting priorities.

  3. 3Prepare

    Plan the data move.

    Confirm source data quality, migration scope, document handling and a staged validation approach.

  4. 4Adopt

    Launch with support.

    Train users by role, monitor live work and refine the system around real adoption feedback.

Questions before the demo

Clarity before commitment.

Something else? Ask the team

What exactly is Valentry?

A purpose-built insurance brokerage platform that connects CRM, client records, cases, documents, renewals, compliance visibility, reporting and AI-assisted policy analysis in one operating environment.

How is it different from a generic CRM?

Generic CRMs centre on contacts and sales pipelines. Valentry is organised around insurance product lines, policies, advice cases, service lines, FICA and FAIS evidence, renewals, provider follow-ups, reviewer decisions and client-ready reports.

Does the AI replace the adviser?

No. Valentry assists with document reading, structured analysis and draft outputs. Human advisers or reviewers remain responsible for approval and every final client-facing recommendation.

Can Valentry support multiple product lines?

Yes. The architecture is designed for life, investments, medical aid, gap cover, funeral cover, short-term personal and commercial work, sectional title, agriculture, marine and additional configurable lines.

How do the add-ons fit into the platform?

AI Automation, Chatbot, Sign, Train and Commissions operate as connected layers around the same client, case, document, role and audit model.

How would migration work?

The migration plan is defined during discovery. Source systems, client and policy data, documents, duplicates, required history and validation ownership are mapped before any production move.

Does it work on mobile?

Yes. Valentry is web-based and designed for clear, usable access across supported desktop, tablet and mobile browsers. This site is responsive and keyboard accessible.

What happens after I book a demo?

The first conversation maps your team, product lines, current systems and highest-cost workflow problems. The demonstration then focuses on the parts of Valentry most relevant to your practice.

Seven days free. R0 today.

Make every client entry create value.

See how Valentry can connect your brokerage, expose the next action and turn complex advice workflows into one clear operating rhythm.

  • Purpose-built for insurance
  • Client data hosted in South Africa
  • Human-reviewed AI